A letter from the authors

When we first set out to write our book, we immediately hit a pretty significant roadblock. As the four of us soon-to-be authors sat around chatting about our disdain for run-of-the-mill business or leadership books, we asked ourselves,

“Why would we write yet another ‘business book’ when we disliked them so much?”

They’re lofty, pedantic—and approach business from such a purely hypothetical angle.

We felt like many we’ve read are holding back the truth, plastering over mistakes to look and sound more polished, or holier than thou. Most notably, we didn’t like how dry they are—devoid of any emotion, humanity, and realness. Many of us pick up a book like this intending to learn some profound truth or mind-blowing leadership observation that will kickstart our careers or help us soar past our competitors. But then we hit chapter one and slog through until our eyes roll back in our heads from boredom—or naptime.

Okay, we’re being harsh toward an entire genre of books—but let’s be honest—you’ve noticed it, too. So when we thought about our book and the story we wanted to tell, it needed to different from any "business" or "leadership" book we’ve ever read. Not for you, but for us...and for you.

Yes, we know how that sounds, too,

“We’re different, we promise”

This time, it’s true—“Love As A Business Strategy®” hits different. We crafted something that holds absolutely nothing back from our story. Something that’s so chock full of real-world examples of mistakes, heartbreak, and redemption that it reads more like a juicy exposé than a business book. We steer clear from piety and theoretical concepts and instead share the realities of real people running a real business. A business, as you’ll come to find out, that was on the brink of disaster before ‘love’ took hold. “Love As A Business Strategy®” doesn’t preach or mislead, rather it lays out the blueprints for better business outcomes, and walks you through it step-by-step.

We invite you to give our book a chance—to see yourself and your organization in the stories we share and the lessons we learned along the way. We challenge you to walk this path with us, and maybe even pick up a few new tools to make a real impact in the lives of others—inside and outside of your workplace.

Is this the anti-business book we’ve dreamed of? We’re not quite sure yet, and honestly, that’s not the point of this book. But one thing is certainly true: Every ounce of passion we have for bringing humanity back to the workplace was woven tightly through every paragraph of "Love As A Business Strategy®".

It’s our heart and soul—our love letter to folks wishing and hoping for a better way forward.